It's Nice That

Why brands are turning back to drawing

October 3, 2025

From murals to motion, illustration is starting to reassert itself in advertising, but when do agencies and brands choose to commission it, and when do they shy away? This article from It's Nice That asked creatives, art buyers, agents and illustrators to weigh in.

Four Four artist, Olga Davydova's work for Nuncmitto

Four Four artist, Yeti Iglesias's work for GoDaddy
Four
Four
Four
Four
Four
Four
Four
Four
Four
Four
Four
Four
Four
Four
Four
Four